Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioural change and mastering new skills does not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler Training strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioural plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behaviour and technique.
Each participant-centred training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
The sky's the limit for a Midlands telecommunications company after it secured a lucrative contract with a major Chamber of Commerce.
Bluu Sky Connections are celebrating after securing a deal which sees them as the preferred provider for the Birmingham Chamber's 3,000 members.
The company was set up three years ago and Managing Director Geoff Seymour admits times were hard in the first year.
With an empty client list Geoff turned to Sandler Training to help him start securing deals for his Shardlow-based business.
Now thanks to Sandler's revolutionary sales techniques Bluu Sky's client book is bulging and the company is preparing to take on extra staff.
Geoff, 52, explains: "I set up Bluu Sky after nearly twenty years working for other people in the telecommunications industry.
"I wanted to go it alone but I wasn't prepared for how difficult that first year was going to be.
"I was a self-taught salesman and it had always served me fine in the past.
"I had heard good things about Sandler training so I decided to give it a go and the results were amazing.
"The techniques they taught were like nothing I had ever heard of before and had an immediate impact on business.
"Sandler taught me to bring a strategy to a sales meeting and not just 'wing it' like a lot of salesmen do.
"After that the business kept on coming and the deal with the Birmingham Chamber of Commerce is huge.
"To cope with the inevitable increase in workload I'm looking to take on more staff and our turnover is predicted to rise by 30 per cent in the next year."
Geoff Seymour - MD Bluu Sky Connections, Derby