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" I started my label printing business 7 years ago and started off being pro active in sales because, like everyone, else I needed customers. But as my customer base grew, I found that I needed to spend more time working in my business, sales activity dropped off. I was making a good living and everything was fine, but I realised I really needed to grow my business and take it to the next level, but just couldn't get myself motivated to get back into the sales field, there was always something that needed to be done. Having met Max Anderson I decided to engage in Sandler training and learn the Sandler Selling System. It's still early days ( about 3 months) but I have found that I now have a structured sales approach which is bringing me in new clients. I am feeling more positive than ever before and certainly more confident on the telehone, especially cold calling and have just landed my biggest ever client which will put 30% on my turnover in 2010! Max is always avavailable to brief/debrief on any difficult situations or just to vounce ideas off and the accountability is keeping me extremely focused"

Andrew Hough - Trent Labels & Coding Systems, Burton on Trent